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Woolf Haircare branding.
For this project I created a fictional client, the haircare company Woolf. Woolfs mission is to offer hair care products with 100% natural ingredients. They aim to be a new type of luxury brand for millenials and gen Z.
The main focus in this stage of the project was:
- Create a brand book with heavy focus on digital presence.
- A starter pack of social media assets, containing content for Instagram and Youtube.
- A plan for Tiktok content.
- A website prototype.
Social media - Instagram Story ads
Tiktok strategy
Brand book
Prototype mobile website
© Emelie Andersson 2023